I must admit that I was caught by
surprise when I recently read that one of the oldest and biggest MLM companies
called Amway was finally going to close its doors. “Make an extra $2,000
or $3,000 a month just by working part-time with your friends and neighbors”
was their deceptive claim to fame. They promised great wealth by selling
consumer products to one’s friends and neighbors but made most of their money
getting people to recruit new salespeople to work under them (their downline)
and taking a commission or “bonus” from their sales. For many years they have
been charged with running a pyramid scheme, in which the profit is made by
luring ever increasing people into their system rather than from the sales of
the actual product. Additional charges included “false and misleading
advertisements,” since people never made anywhere close to the money they said
that one could earn. Yet the courts have allowed it to operate because they
only charged $40 for their sales kit and claimed that they were selling a
product. Actually, Amway made its big money by luring people into buying their
business kits, motivational tapes, and getting their salespeople to come to
their seminars. Instead of making money, most people lost thousands of dollars
by buying their worthless motivational products and attending their hyped up
fraudulent seminars.
In an excellent book entitled “Behind the Smoke and
Mirrors” by Ruth Carter, she reveals the delusion and deception of the entire
bogus business. Amway promised wealth,
opportunity and freedom to all those who joined and were willing to put in
significant time and effort. They tried to sell hope but all one got in return
was lots of soap and heartaches. There are former distributors who claim to
have lost their shirts, their marriages and their families because of their
involvement in the Amway business. To understand how it worked, one must read
Ruth Carter’s excellent book that tells her own life story in great detail
since she herself went through it all.
Yet, as is almost always the case, these companies never
give up. When one company closes up, two others take its place and there seems
to be an endless supply of suckers that will be lured by their promise of easy
wealth and riches that supposedly lie at the end of the rainbow. Some people
will never learn. As long as we wear
green glasses one can never see red!
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